‘Love Island’ watch parties are taking over and put sporting events to shame, bars say: It’s ‘a whole different animal’
A hot new bombshell has entered the villa: “Love Island USA” watch parties are shaking up bar scenes across the country.
For those unfamiliar: The reality dating series, now in its seventh season for U.S. contestants, follows a group of 20-something singles in a villa in Fiji and is filmed in nearly real-time over six weeks. The show drops six new episodes on Peacock each week, including a recap episode on Saturdays.
It’s a time-consuming show to keep up with, but savvy businesses are making the most of the phenomenon by hosting watch parties for eager fans.
The crowds at The Palm & The Pine in Los Angeles are so big that staff refer to each Tuesday showing as “Super Bowl Tuesday,” says Colin Magalong, 30, part-owner of the bar.
